Business of Different Thinking : A New Business Model to Transforming Future Business Forms

ISBN-13: 9786200085351 / Angielski

Mohd. Sadique Shaikh Anwar; Tanvir Begum Niyaz Ali

Opis

Now a days Concept Marketing and Concept Selling are the buzz words in business management and yet several corporations only confined with those and do not switch to new modern relevant practice to it as I defined "Different Thinking" and I am not claimed its new term because some esteemed corporate all ready implemented this practice to reshape their businesses might be different name given to it. I would like to define term as "Business of 'Different Thinking' is a strategic vision to re-engineer products and services with future demands sense since now with using alien technologies/engineering to develop appearance, functions features in products & services". Why it is needful, because routine products and services in the global markets has tough competitions and easily each other able to mimic of products and services of one another with manufacturing and implementation cost cutting and second thing "commonness" less attract to the customers preceptor proved in neuromarketing practices. Hence I exhibit two models not about products or services but of "different thinking" for alien products and services engineering in this esteemed and future vision Book.

O autorze

Shaikh Anwar, Mohd. SadiqueProf. (Dr.) Md. Sadique Shaikh is M.S(ES), M.Tech(IT), PGDM, MBA(HRM), MBA(MM), M.Phil, DMS(IBM). Published 83 Papers/Communications and 37 books worldwide. Presented works 110 conferences and OCM/Invited Speaker & Chief Editor and EDM of several reputed journals worldwide. Prof. Tanvir Sayyed published 5 books and 9 research papers.