Business Strategies for Magazine Publishing: How to Survive in the Digital Age

ISBN-13: 9781138205765 / Angielski / Twarda / 2018 / 176 str.

Mary Hogarth

Opis

Business Strategies for Magazine Publishing explores ways to create financially sustainable publications by drawing on lessons from the history of successful magazine brands and analysis of possible futures for the industry.

Recenzje

"Featuring interviews with high-profile magazine editors and publishers and in-depth case studies examining key lifestyle, B2B and specialist titles, the book illustrates changes in audience consumption and the wide-ranging impact of technological developments." --WNIP(Whats New In Publishing)

Spis treści

List of Figures, List of Tables, List of Contributors, Foreword, Acknowledgements, Introduction, 1 Lessons from the past 2 The value of market research 3 Audience engagement 4 A successful business model 5 Market sectors that pay – and those that don’t. . . 6 See your readers as stakeholders 7 The 360-degree approach to content 8 Monetizing online content by Steve Hill 9 An insight into advertising 10 A sustainable future? The last word with Alice Freeman, A to Z of industry resources,  Index

O autorze

Mary Hogarth is an experienced educator, media specialist and writer, who has previously led Features Journalism at Southampton Solent University, before joining Bournemouth University, UK. Mary also runs a consultancy practice, themagazineexpert Ltd, specialising in advising on new title launches, audience engagement, editorial development and developing sustainable magazine business strategies.