Business Ethics: The Competitive Advantage of Trust and Reputation » książka
Business Ethics: The Competitive Advantage of Trust and Reputation
ISBN-13: 9780850144956 / Angielski / Twarda / 2024 / 272 str.
It is long past time to take business ethics seriously. This is not because business people feel the need to appear virtuous, attentive to sustainability, or devoted to their stakeholders, but because business ethics can offer a competitive advantage to companies that prioritize it. A strong reputation and trustworthiness reduce transaction costs with partners, foster loyalty among employees, and attract top young talent. This book explores the many ways companies around the world can achieve such a competitive advantage. Use this volume to stay informed in this field, which will only grow in importance as technology continues to shed light on who provides the goods and services we rely on.
It is long past time to take business ethics seriously. This is not because business people feel the need to appear virtuous, attentive to sustainability, or devoted to their stakeholders, but because business ethics can offer a competitive advantage to companies that prioritize it. A strong reputation and trustworthiness reduce transaction costs with partners, foster loyalty among employees, and attract top young talent. This book explores the many ways companies around the world can achieve such a competitive advantage. Use this volume to stay informed in this field, which will only grow in importance as technology continues to shed light on who provides the goods and services we rely on.
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