Business Alliances Guide: The Hidden Competitive Weapon

ISBN-13: 9780471570301 / Angielski / Twarda / 1993 / 352 str.

Robert Porter Lynch;Lynch; Henry Ed. Lynch

Opis

Business alliances are rapidly growing as a means of meeting new competitive challenges. Robert Lynch is one of America's leading experts on this increasingly important topic and in this book he shares his knowledge, as well as compelling case studies, with the corporate world.

Spis treści

The Revolution Among Us.

Understanding Alliances.

How to Use an Alliance.

ALLIANCE ARCHITECTURE.

The System of Success.

Critical Driving Forces.

Strategic Synergy.

Great Chemistry.

Negotiating for Win/Win.

The Power of Operational Integration.

MANAGING FOR SPECTACULAR RESULTS.

Obtaining Excellent Rewards.

Achieving Sharp Focus.

The Secret Art of Management.

TOOLS OF THE TRADE.

How to Find Partners.

About Money and Value.

Techniques for Structure and Control.

Dynamic International Deals.

Managing the Details.

ACHIEVING SUCCESS.

Getting Started.

Going with the Flow.

Growth Strategy for the Future.

Appendix.

Endnotes.

Index.