Building Resilience in Global Business During Crisis

ISBN-13: 9781032447711 / Twarda / 2024 / 244 str.

Opis

A series of calamities have, in the recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis.

Spis treści

Introduction Part I Managing Business During Turbulent Times 1. Eclectic Approach for managing turbulent times: Reflections & Insights 2. Comparative Analysis of Global Political leadership across nations focussing on crisis management and sustainability in the Turbulent Times 3. Factors impacting the usage of e-wallets in the National Capital Region – jumping from global to v specific local area 4. Macro-environment Analysis for Strategic Choice: A study of e-Commerce Startups in India 5. A Qualitative study on Online Grocery Shopping among Millenials in India during COVID-19 6. Antecedents & Outcomes of Status consumption of Luxury restaurants Post Covid-19 – India focus 7. Impact of pandemic crisis (Turbulent time) on the pharmaceutical sector in India - An Empirical Study of ARDL Model Part II Managing Business Verticals During Turbulent Times 8. Managing Employee Well-being under the global crisis of Covid-19 – IT sector India 9. Employee Management in Pandemic (turbulent times) – seems like India but no clear markings 10. Smart Supply Chain Management: The Role of Smart Technologies in the Global Food Industry – emerging markets? 11. Impact of Covid-19 Crisis on Bank Performance: A Comparative Study of Zimbabwe and South Africa. – Africa 12. Data Visualization Techniques and predictive modelling to apprehend the Black Swan events – global 13. The Role of Marketing Innovation during the Global Crisis: An overview of Companies in Indonesia on the COVID-19 Outbreak – Indonesia Part III Resilience during Turbulent Times Case Study 14. Resilience During The COVID-19 Pandemic: The Alstom Bombardier Transportation Acquisition

O autorze

Suraksha Gupta is a Professor of Marketing at Newcastle University, London, United Kingdom. She has been awarded 'Best Professor in Marketing' for her teaching and 'Excellence in Academic Research' for her work as an academic scholar. She has also been awarded for her outstanding achievements by intel corporations during her industry tenure. She has published various journal articles, books and reports; her textbook on international business is forthcoming. Her research work has been published widely in many national and international journals.

 

Ashish Gupta is currently working as an Assistant Professor in marketing at the Indian Institute of Foreign Trade (IIFT), New Delhi, India. His research interests are marketing, customer relationship management, service quality, branding and consumer behaviour. He has published many research papers in international and national journals and has also presented at many conferences. In 2018, he conducted a six-month management development programme on ‘international business’ for armed forces personnel sponsored by the Directorate General of Resettlement and Welfare, Ministry of Defence, Government of India. He also conducted a one-week MHRD-GIAN programme, ‘Digital and Social Media Marketing in Emerging Markets’ sponsored by the Ministry of Human Resource Development (Government of India), New Delhi, in 2016.

 

Jitender Kumar is working at the Birla Institute of Management Technology, Greater Noida, India. He is an Indian Institute of Management, Calcutta alumni and is currently pursuing a Fellowship Program in Management (FPM-PT) from the Indian Institute of Management, Rohtak, India. He has over 14 years of corporate and academic experience promoting, marketing and managing fast-paced marketing operations. His research interests are nostalgia marketing, marketing at the bottom of the pyramid and consumer research. He edited Managing and Strategising Global Business in Crisis: Resolution, Resilience and Reformation (Routledge, 2023) and has also published research papers and case studies in ABDC and SCOPUS-indexed journals with more than 12 patents.