Broadcasting in the 21st Century

ISBN-13: 9780230013179 / Angielski / Twarda / 2011 / 244 str.

Richard Rudin

Opis

Broadcasting has undergone rapid and substantial changes following recent advances in modern technology. This innovative new book provides a comprehensive guide to the cultural, political, economical and technological factors that make broadcasting what it is today. Beginning with a chronological narrative of the history of broadcasting it goes on to consider key issues in the development of radio, television and the internet, including the impact on audiences and the growth of "broadcasting on demand." Concluding with a discussion of what the future holds for digital broadcasting, this book provides media students with a vital insight into the past, present and future of broadcasting.

Spis treści

List of Figures and Tables Preface and Acknowledgements Introduction 1 Historical Background – Broadcasting in the 20th Century 2 Broadcast Output and Consumption 3 Does More Mean Worse? 4 Radio: the Chameleon Medium 5 Reality Television 6 Truth and Trust: Broadcasting's Greatest 'Weapon' 7 Broadcasting Bias 8 Moving Time 9 Local and Global 10 International Television 11 Convergence and Citizens' Journalism 12 The Power and Effects of Broadcasting Conclusion Chronology Bibliography and Further Reading Index.

O autorze

RICHARD RUDIN is a Senior Lecturer in broadcasting and journalism at Liverpool John Moores University (UK). He has worked as a journalist, newscaster, presenter, producer and manager. He co-authored An Introduction to Journalism (2002), was a major contributor to the award-winning Encyclopedia of Radio (2004) and is the author of a number of journal articles on broadcasting. He is Chair of the International Division of the U.S.-based Broadcast Educational Association.

 

Blurb

The 21st century is already seeing fundamental changes in broadcasting. No longer are audiences limited to watching or listening to television and radio at the times and places dictated by the broadcasters, or on radio or TV 'sets'. Broadcasting in the
21st Century demonstrates how 'traditional' television and radio is being both challenged and supported by technological developments, including convergence and social media. Drawing on interviews with industry personnel and featuring case
studies and research from many countries, including that from the UK, USA, China, India and South Africa, Richard Rudin explains not only the significance of these changes but also how many of the functions and pleasures of broadcasting that were established in the 20th century are being enhanced by new media. Opening with a substantial account of how broadcasting developed in the 20th century, the author goes on to explore how new media forms are changing audiences' pleasures, 
expectations and demands.

Rudin's illuminating study highlights the changing relationship between audiences and broadcast output to examine a range of subjects including:
- the impact of citizens' journalism
- political coverage
- international TV formats and news output
- the continuing appeal of radio as a distinct medium
- debates over bias, truth and trust in broadcasting and broadcasters.

In addition, Broadcasting in the 21st Century addresses a range of broadcast forms and genres including the coverage of general elections, Reality TV and pirate radio.