Branding Latin America: Strategies, Aims, Resistance

ISBN-13: 9781498568272 / Angielski / Twarda / 2018 / 246 str.

Rebecca Ogden; Melissa Aronczyk; Melissa Aronczyk

Opis

This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.