Brand Value in Luxury. Industry Perspectives

ISBN-13: 9783346444684 / Angielski / Miękka / 2021 / 50 str.

Ramon Bravo Gonzalez

O autorze

Ramon Bravo Gonzalez, is a senior consultant, lecturer and author of academic research. Dr Bravo Gonzalez is specialized in luxury, public policy and sustainability. His research interests include Corporate Social Responsibility (CSR)/ Environmental, Social and Governance (ESG), luxury, and brand value.He is a Chartered Marketer and holds a Bachelors in Accounting and Finance from the Universidad de las Americas Puebla (UDLAP), a M.SC. in Environmental Management and Policy from the International Institute for Industrial Environmental Economics (IIIEE) at Lund University, and a PhD in Management from the University of Glasgow. He was also a visiting scholar at Columbia Business School.