Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability

ISBN-13: 9781138389137 / Angielski / Twarda / 2020 / 138 str.

Marlen Gabriele Arnold; Stefan Gold; Judy N. Muthuri

Opis

The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.

Spis treści

A. BOP markets  1 Insights into Asian Base of the Pyramid Contexts – Interviews with BOP Experts  2 Benefits of Cross-border Collaboration at Base of the Pyramid Markets for Innovation Improvement  B. Drivers and barriers of BOP markets  3 Institutional Voids and Strategic Responses by Multinational Corporations in Base of the Pyramid Markets in Asia  C. Roles, cooperation, and structure in BOP markets  4 Business-NGO Collaborations in Turkey: The Bottom-of-the-Pyramid Paradigm  D. Design, integration, innovation, and change of BOP markets  5 Systemic Constraints to Financial Inclusion in Bangladesh and Recommended Solutions  6 Contribution and Efficiency of Social Businesses in Poverty Reduction in Iran