Application of Attention Principles in E-environment

ISBN-13: 9783659758690 / Angielski / Miękka / 2015 / 112 str.

Suchy Miroslav

Opis

Attention is today a scarce resource, which is from physiological substance of the human brain to a certain extent limited. Abundance of information that affect the user who grasp the information, cause a mismatch between the information that is infinite and ever growing, and user attention, which is used during the processing of this information. From the perspective of Attention economy, there are principles that explain how attention works. This work aims to verify these principles of attention in the electronic environment by measuring eye movements of sample of tested participants during execution of proposed tasks on particular website. Using a technology called eye-tracking there are collected supportive data on users allocated attention in context of executed tasks on the website. These data are analysed and compared with the principles of attention. The analysis of the tested sample of website users confirmed that attention principles really corresponds with the measured allocated attention and also revealed a clear relationship between the various measured amounts of attention and subsequent user behaviour, which was nearly identical at most of the observed users.

O autorze

Author of the book has been actively working in the field of User Experience and User testing for last few years of his career. He is passionate about Eye tracking technology and he has founded UX Focus (www.uxfocus.net) - full service Eye tracking research delivering the most accurate objective information for digital products optimization.