An Empirical and Cultural Overview : on User and Manufacturer Preferences in the E-Product Sales Market of a Developing Country

ISBN-13: 9783659884528 / Angielski / Miękka / 2016 / 60 str.

Alper Calguner

Opis

Being capable for representing user-product interaction by means of economical, technological and cultural feedbacks, design activity shelters a potential to keep an encrypted memory of human requirements and tendencies of particular eras. Dealing with the perpetual interaction of design activity with the observable aspects related to scientific, economical and cultural phenomenological projections, this research aims to investigate the qualitative and quantitative variance processes of products of daily access that are presented on e-marketing platforms of Turkey as a model developing country, considering the lifestyles and the extent of the cultural variety. The task also focuses on manifesting a plain set of principals concerning a sequential arrangement of the quantitative preferability criteria of e-sales products, that would lead to prospective local and national arrangements for Turkish domestic market, by revealing the specified data of various e-commerce portals addressing appeal on mid and low income groups. The findings point out the hierarchical efficiency positioning of socio-cultural motives on user preferences according to specific evidence on products that are categ

O autorze

Alper Calguner has been lectured in the Industrial Design Departments of Gazi University, METU, ITU, At l m and TOBB Universities. He has organized and managed two design-focused companies, and carried on over 100 design projects. His academical studies are intensely focused on technological implementations and design & innovation policies.