An Economic Perspective on the Future of Digital vs. Print Media

ISBN-13: 9783845441542 / Angielski / Miękka / 80 str.

Taz Lakhani

Opis

Digital media has introduced the market to the quickest form of content distribution man has ever seen. Many traditional businesses have tried to adapt to the digital world to maximize their value and influence. Since the inception of digital media, the print media industry has been going through several challenges to re-engineer its conventional business models with digital transformation for better profitability. This book focuses on two major media industries, book & music as subjects of this research. It discusses the evolution of printed information to the digital platform and suggests new ideas of coexistence, where digital media can be supplemented in traditional business models. It further proposes business models for each industry from the literature review acquired through various academic sources. This book could benefit various business audiences in making decisions concerning their long term business strategy, planning, and organizational vision and objectives. Other stakeholders who may find these results interesting include magazine business owners, venture capitalists, new media business owners, publishers, producers, and educational institutions and businesses.

O autorze

Taz Lakhani, M.B.A:Studied B.S. in Computer Engineering from Sir Syed University of Engineering & Technology.Finished M.B.A in General Management from Blekinge Institute of Technology.Completed Graduate Diploma in Management with a Marketing major from McGill University.Senior Business Analyst at The Great West Life Assurance Company, Canada