Agricultural Marketing

ISBN-13: 9780198594925 / Angielski / Miękka / 1990 / 262 str.

John Barker

Opis

Since the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of marketing in British agriculture as we approach 1992.

Spis treści

Introduction; Part I: The background to agricultural marketing: An introduction to marketing; Applicability of marketing principles to farmers; Applicability of marketing techniques to farmers; Government support of agricultural markets in the UK; EEC support of agricultural markets; Part II: Agricultural marketing in practice; Channels used by farmers marketing individually; Marketing channels used by farmers acting in unison; Possibilities for direct marketing by the farmer; The marketing of agricultural inputs; Index