ISBN-13: 9781781332092 / Angielski / Miękka / 2016 / 156 str.
Whilst the world has been obsessing about tech startups, 'real' small businesses with actual clients and profits have been starved of options allowing them to grow. Using the case study of The Marketing Group PLC, Jeremy Harbour and Callum Laing show how small businesses are using a collaborative approach to level the playing field with big companies and getting ahead while maintaining their independence.