Advances in Business and Management Forecasting

ISBN-13: 9780762304370 / Angielski / Twarda / 2002 / 208 str.

Kenneth D. Lawrence;Michael D. Geurts;John B. Geurard

Opis

This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making.