Advances in Business & Management: Volume 3

ISBN-13: 9781612097015 / Angielski / Twarda / 2012 / 208 str.

William D Nelson

Opis

This book presents topical research in the study of business and management techniques from across the globe. Topics discussed include a study of alternative energy sources and their impact on sustaining economic growth; terrorism insurance and international business; compulsory licensing of patents; technology internationalization; marketing mix strategies on impulse purchases; behavioral accounting; multinational corporations and the quest for legitimacy; heterogenous competition in a differentiated duopoly; and, the Parameterized Expectations Algorithm (PEA) business model design and implementation.