A general view of the Balanced Scorecard

ISBN-13: 9786204747606 / Angielski / Miękka / 68 str.

Carlos Suárez-Gargallo; Patrocinio Zaragoza-Sáez

Opis

The Balanced Scorecard (BSC), a management tool designed by professors Kaplan and Norton in 1992, is addressed to implementing the firm's strategy up and down the company. Although several papers have been written since then, the majority have been focused on its basics and only a few on its most important issues -use of financial and non-financial measures, cause-and-effect relationships and strategy maps. And the latter always separately and in concrete case studies.In this work, we have studied in detail these issues and, after analysing the works previously collected, presenting the conclusions reached to shed light on them as well as maintaining open the debate.

O autorze

Suárez-Gargallo, CarlosCarlos Suárez Gargallo is Naval Engineer, EMBA by ICADE, and PDD by IESE. After nine years as General Manager, he is acting as external consultor.PhD Patrocinio Zaragoza-Sáez is Professor at the University of Alicante, Faculty of Economics and Business Sciences. Areas of expertise: strategic management, knowledge management, intellectual capital.