A Debate on the Rise of Marketing & It's Adverse Effects on Society

ISBN-13: 9783659914287 / Angielski / Miękka / 2016 / 52 str.

Zain Asif

Opis

This Study tries to determine Marketing's rise and how this rise has affected human society today. This Effect doesn't just include consumers or customers but also general people, the environment and corporations themselves. The factors that have been found that can account for the "Rise of Marketing" are Technology, Free Markets and Corporate Goals. To determine their effects on Human Society as a whole, the society has been divided into three main components that are people, companies and the environment. What is to be determined is the effect of Marketing's prevailing conventions and norms on our Human Society as a whole.

O autorze

Zain Asif is from Pakistan and has done his Masters of Business Administration in Marketing from National University of Sciences and Technology, Pakistan.Currently he is working in the field of Sales and Marketing in Corrugated Packaging industry in Pakistan.