Trust in Strategic Alliances

ISBN-13: 9783639156577 / Angielski / Miękka / 2009 / 76 str.

Jane Menzies

Opis

The research in this book aimed to understand theeffect of trust on the performance of strategicalliances. In particular, antecedents andconsequences of trust were investigated. Pastresearch shows that failure rates of strategicalliances are high, and one reason for failure can be a lack of trust between partners. The study investigated how to develop trust within a strategic alliance, and focused on the importance of networks, type of alliance, organisational similarity, and other activities such as communication and information exchange, fairness preservation and inter-firm adaptation. The relationship between trust and performance was also examined in this book. The study examined all of these issues by interviewing strategic alliance managers, and foundthat trust was important in developing and managing a strategic alliance. This research is useful for managers considering establishing a strategic alliance, and for academics who are interested in the research area of trust in strategic alliances.

O autorze

Dr Jane L Menzies, BCom Deakin University, BBus (Hons), PhD,
Monash University, Lecturer of International Business at Deakin
Business School, Deakin University, Australia.