Smart Strategy

ISBN-13: 9781841125848 / Angielski / Miękka / 2008 / 238 str.

Richard J. Koch

Opis

Everyone knows that strategy is the cornerstone of any business. But very few people know how to make it work for them. What do smart people know about strategy that the rest of us don't? And how can we learn from the best and apply the lessons for ourselves? Smart Strategy gives you everything you need to devise a great strategy and keep it on track. Watch your sales grow and your company take off
Smart books are essential primers to the key issues facing business people. They are practical and action-oriented, providing instant knowledge for ambitious and hungry professionals who want to make a lasting impression throughout their career. Smart books are designed to give killer approaches to key business subjects, and deliver sound principles in a style that is both informative and has attitude. They are the prefect resource for time-starved, information-hungry business people everywhere

Spis treści

What is Strategy?

The Case Against Strategy.

Internal Sources of Competitive Advantage.

Fundamentals of Competitive Advantage.

Smart,Simple, Selective.

The Joy of Corporate Strategy.

The Big Picture.

Crescendo: the Strategist in the Corporation.

Index.

O autorze

Richard Koch is an investor, author, consultant and entrepreneur.  He has created and transformed businesses worldwide and is the author of numerous best–selling books including Breakup! When Larger Companies Are Worth More Dead Than Alive, The Third Revolution, The 80/20 Principle and Moses on Leadership.

Blurb

Everyone knows that strategy is the cornerstone of any business.  But very few people know how to make it work for them.  What do smart people know about strategy that the rest of us don′t?  How can we learn from the best and apply the lessons for ourselves?

If you want to really understand business strategy, you′ve picked up the right book.  Smart Strategy is a distilled summary of everything you always wanted to know about strategy.  It shows you how to:

• Understand and implement a strategy
• Avoid the pitfalls
• identify your real competitive advantage
• Keep your strategy focused
• Create a winning strategy for any size of company
• Become the strategy champion in your organisation

Smart Strategy gives you everything you need to devise a great strategy and keep it on track.  Watch your sales grow and your company take off!