Preface: Is this book for me? xvi1 Developing contextual research that matters 12 Entering the conversation of qualitative research 253 Paradigmatic reflections and qualitative research territories 484 Research design: Sampling, research proposals, ethics, and IRB 755 Negotiating access and exploring the scene 1046 Field roles, fieldnotes, and field focus 1297 Interview planning and design: Structuring, wording, and questioning 1558 Interview practice: Embodied, mediated, and focus-group approaches 1819 Data analysis basics: A phronetic iterative approach 20810 Advanced data analysis: The art and magic of interpretation 23611 Qualitative quality: Creating a credible, ethical, significant study 26512 Theorizing and writing: Explaining, synthesizing, and crafting a tale 29213 Drafting, polishing, and publishing 32014 Qualitative methodology matters: Exiting and communicating impact 344Appendix A Fieldnote 367Appendix B Focus group guide 369Appendix C Interview/focus group excerpts with different levels of transcription detail 373References 377Index 400
SARAH J. TRACY is Professor of Human Communication, Arizona State University-Tempe, and an internationally recognized expert on qualitative research methods. She has contributed more than 75 essays to publications such as Qualitative Inquiry, Communication Monographs, and Management Communication Quarterly, and developed the renowned "eight big tent model" for high quality qualitative research.