This is a multi-disciplinary scientific monograph referring to urban geography, urban regions management, event studies, tourism geography, cultural anthropology and sociology. It covers issues which are typically related to the most popular type of events: festivals. This book studies the origins, history, and the main factors of festival development, as well as the concept of a festival in the context of various scientific disciplines. It presents the existing festival typologies as well as the author's own comprehensive typology. The theoretical part concerns the basic research methods and...
This is a multi-disciplinary scientific monograph referring to urban geography, urban regions management, event studies, tourism geography, cultural a...
Moreover, it connects the issue of car tourism to the marketing strategies of large car manufacturers and discusses the theory of tourism space, highlighting the main tourism spaces in which car tourism develops.
Moreover, it connects the issue of car tourism to the marketing strategies of large car manufacturers and discusses the theory of tourism space, highl...
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of pl...