Essentials of Services marketing is a text for students and business people who recognize the vital role that services play in the economy and its future. Indian economy are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that, in the past, have depended on physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages. This book also tries to focus on some service industries which are typically driving the Indian...
Essentials of Services marketing is a text for students and business people who recognize the vital role that services play in the economy and its fut...
Customer satisfaction is moving towards the target where customer expectations and performance standards are continuously changing with the competitors also meeting or exceeding customer requirements. The newspapers have been playing an important role in the communication department and improvement of English language and disseminating the information quickly and accurately, its services to the society is wonderful and splendid. The Newspapers can do some modification definitely to capture good share of the market in the industry. Today print media is becoming increasingly expensive activity...
Customer satisfaction is moving towards the target where customer expectations and performance standards are continuously changing with the competitor...