Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Fulda, 36 entries in the bibliography, language: English, abstract: It seems that the mass of consumers break up into many heterogeneous sub-groups. Researchers and marketing experts strongly believe that in the near future, homogenous customer groups will split up into more and smaller target group segments - and each of those segments demand for a unique and certain communication. Against this background and...
Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: ...