With the presumption of change as an inevitable phenomenon, this study explores ways in which insurance companies can enhance their ability of meeting the constant changes in customers' preferences. The focus is held on understanding young customers' preferences regarding services provided by insurance companies. In an increasingly competitive environment, where insurance companies fight for the same customers, having a customer- oriented culture is extremely important not only to retain customers, but also to acquire new ones. This study presents various theories on the changes in customers'...
With the presumption of change as an inevitable phenomenon, this study explores ways in which insurance companies can enhance their ability of meeting...