The area of individual differences and segmentation is of great importance in modern science, since average effects and tendencies are found to lack important information and do not offer enough opportunities to support modern technologies and techniques.
Individual Differences in Sensory and Consumer Science presents easily readable state-of-the-art coverage of how to plan and execute experiments which give rise to individual differences, and then provides the framework for successful analysis and interpretation of these results. The book highlights the different...
The area of individual differences and segmentation is of great importance in modern science, since average effects and tendencies are found to lac...