Książki:  » Informatyka  » E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It


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E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It Dan Croxen-John Johann Va 9780749475383 Kogan Page - książka

    

E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It

For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.

Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.



cena 122,28
(netto: 116,46 VAT:  5%)
Termin realizacji zamówienia: ok. 10-14 dni roboczych.
Darmowa dostawa.

E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It
Kategorie: Informatyka, Internet
Kategorie BISAC:
Business & Economics > E-Commerce - Internet Marketing
Business & Economics > Sales & Selling - General
Wydawca: Kogan Page
Język: Angielski
ISBN-13: 9780749475383
Rok wydania: 2017
Ilość stron: 256
Waga: 0.36 kg
Wymiary: 23.39 x 15.6 x 1.37 cm
Oprawa: Miękka
Wolumenów: 01