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Research Methods and the New Media Frederick Williams Ronald E. Rice Everett M. Rogers 9780029353318 Free Press - książka


Research Methods and the New Media

The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups.
Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.

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Research Methods and the New Media
Kategorie: Poradniki
Kategorie BISAC:
Reference > Research
Social Science > Media Studies
Business & Economics > Business Communication - General
Wydawca: Free Press
Seria wydawnicza: Series in Communication Technology and Society
Język: Angielski
ISBN-13: 9780029353318
Numer serii: 000027754
Ilość stron: 228
Waga: 0.34 kg
Wymiary: 23.37 x 15.44 x 1.52 cm
Oprawa: Miękka
Wolumenów: 01
Dodatkowe informacje:Wydanie ilustrowane
Williams, Frederick Frederick Williams is associate professor of forei... więcej >
Rice, Ronald E. Ronald E. Rice is Arthur N. Rupe Chair in the Soci... więcej >